In the music industry since 1994, he has worked as a promoter and concert organiser, booking agent, tour manager, and consultant. He has collaborated in the production and organisation of numerous events, festivals, and regional concerts featuring major international acts.
Until the late nineties, he was a DJ and concert program editor at several of the most active clubs in Split. From 2000 to 2005, he organised and co-produced the periodic summer festival “Summer in the Movie” in Split, where he brought numerous musicians from the region for the first time after the turbulent 90s, making the festival a benchmark for all similar local events. At that time, he was practically the only booking agent and concert producer in the Dalmatia region.
In 2006, he became the primary agent and manager for Europe for the American band Kultur Shock, shifting his business focus, concerts, and tours abroad since then. With them, he has organised and performed over twenty tours with more than 300 concerts across Europe to this day. From 2011 to 2016, he worked at Menart BPM, the booking and concert production department of the Zagreb-based record label Menart.
In the meantime, he founded his own booking, production, and management agency, collaborating with numerous domestic and international artists, such as Koza Mostra from Greece, which he represents in Europe, and My Baby from the Netherlands, which he represents in the Balkans. In addition to working with bands he represents, he is also actively involved in the independent cultural scene in Split and works as a consultant for musicians and international tour managers.