Started working in media in 1988, initially as a contributor at Radio B92 (early days), then at Radio Index (music contributor until 1993), followed by Radio S (music contributor in 1993). Also contributed articles to Student and Nedeljnik. Worked as a music editor at Metropolis Records (1996-2005). Served as an assistant in PR at Multimedia Music (2005–2008). Worked in the OFPS department for sleeves and phonographs (2008–2011). Joined Menart in 2011, initially as sales and PR manager, and since 2013 as director.