He was born in Sarajevo in January 1975, where he completed primary and secondary school. During the siege of Sarajevo, he started working as a journalist and music editor at local radio stations, after which he worked in the public relations office of the United Nations mission in Bosnia and Herzegovina. After completing the mission, he sails into entrepreneurial waters in the field of marketing. He has been in the music industry since 2011, when he has been involved in concert organization, PR and management in music, and in 2014 he became the director of the publishing house Sarajevo Disk, when he also started to deal with music publishing. He is responsible for the organization of a large number of important concerts in Sarajevo, and for several years he was the manager of the Letu Štuke band.