As an Artist and Label Manager for Believe Digital, Alek works with talent across the western Balkan region. Though in mid thirties, he has been a part of the music industry for more than fifteen years. Even before joining Believe he worked in Marketing & PR in FMCG and Music industry, in event planning, as a journalist and a radio host, a booker for festivals and was involved in local activism for his own proud LGBTQI+ community. On the daily he is helping artists and labels across the region to stay independent and successful.