Interest in music was born in a 6-square-metre small children’s room of a family apartment in Novi Sad. The walls covered with posters swiped from his older brother, imitating his musical taste, echoed with the riffs of Metallica and Nirvana, as well as the beats of 2Pac and Puff Daddy. That was until he spontaneously discovered the album “Music for the Jilted Generation” by The Prodigy, which peeked into the realm of electronic music. There, he found his first love.
From then until today, Igor has gradually delved deeper into the world of the music industry, without looking back.
In 2002, he became part of the local team Happynovisad, which promoted urban culture and lifestyle through its website, radio show, and organising electronic music events and parties. Part of that team was already working for the EXIT Festival, which brought him even closer to the largest organisation in the region gathered around similar values. In 2004, he himself became part of EXIT and since then has been part of various teams within the organisation. He stayed longest in marketing, and then in the digital world with 10 years of experience as a Digital Marketing Manager, after which he returned to his first love – music, relocating to the Booking sector, to the position of Booking Coordinator where he is still today.
