As an artist relations manager for Believe Music, Alek works with talent across the western Balkan region. Though in his mid-thirties, he has been involved in the music industry for more than 15 years. Even before joining Believe, he worked in marketing and PR, event planning, as a journalist and radio host, a booker for festivals and was involved in local activism for his own proud LGBTQI+ community. During the day, he helps artists and labels across the region to stay independent and successful while at night you can see him deejay in various clubs and festivals.