Ivana’s journey in music event management began during her university days. At the time, she worked on promotional activities for the Exit Festival and organised Shljokanje parties in nightclubs in Belgrade.
She has been a part of Charm Music since 2021, working as a promoter for shows in Serbia, Croatia, and Slovenia. Her primary focus is marketing and promotional activities. During her time at Charm Music, she’s taken part in promoting a wide range of artists, including Imagine Dragons, Iron Maiden, Tame Impala, Arctic Monkeys, Sting, 50 Cent, The Cure, Wardruna, Yann Tiersen, KISS and Dead Can Dance, among others.





