Zlatana has been the director of Lovefest since 2012. The last decade of work dedicated to the promotion and development of the festival from a small music event to one of the most famous festivals in the region. He is the head of the marketing agency Love & Brands, which has been operating in Belgrade for eight years with domestic and international clients. She has 10 years of experience in running a business within marketing agencies and Event Industry management. Zlatana is an expert in the field of music event production. She has collaborated with clients and partners from various industries and fields.