Dmitry Zaretsky – co-founder of Honeycomb Live concert agency, based is Belgrade.

For the last 10 years together with his partner Andrey Samorukov have been running one of the most successful concert agencies in Russia and CIS, Pop Farm. For the past 10 years Pop Farm has worked with such acts as Ed Sheehan, Imagine Dragons, Billie Eilish, Twenty One Pilots, Royal Blood, Kasabian, The Prodigy, Arctic Monkeys, Foals, Arcade Fire, PJ Harvey, The Neighbourhood and many more.

Honeycomb Live has been started in 2023 – the agency’s area of interest would be promoting internationals acts in such countries as Serbia, Turkey, Bulgaria, Romania, Cyprus, Greece, Israel, Croatia, Hungary, Georgia, Armenia, Kazakhstan and Azerbaijan.